BEYOND THE BUBBLE. EXPLORED.

BEYOND THE BUBBLE. EXPLORED.

Born on Chicago’s North Shore in 2019 ~ we began as a local group of Jeep enthusiasts. Being bound to the pavement with the occasional Jeep wave wasn’t incredibly interesting. We wanted to get off the grid together & test our Jeep’s capabilities in the wilderness ~ an activity we could enjoy with our kids that was unique to anything we had done before. So, BEYOND THE BUBBLE. EXPLORED. was created. We became more than just Jeeps. Land Rovers, Toyotas, Fords & everything else was getting into the mix ~ even motocross & mountain bikes. Everyday we’re connecting with enthusiasts from across the globe who become part of this epic journey!

Then I began to realize it was more than that. BTB.E. was a mindset.

In 2022, we were sitting around a bonfire under the stars in northern Wisconsin at a father/son camp we attended each summer. The stars were bright. The moon was full. Everything reflecting off the pine & oak lined shores of Fourth Lake. Most of the other campers had packed it in for the night, so it was just our crew beside the fire. Our boys roasting marshmallows while we laughed together. One of our founding members sitting beside me said ~ “We really need to get another Jeep club event going soon.” I responded ~ “My man, this is it. It’s not about the Jeeps. Being here together is what Beyond the Bubble is all about”.

That night the BURSTHRU! mindset & BTB.E. lifestyle brand were born:

Refuse to be Measured. Resist Mediatization. Deny Excessive Consumption. Shed the Stigma of Where We Live. We Are Free Thinking. Hard Working. Thrill Seeking. Always Humble. Authentic Enthusiasts. Never Taking For Granted Love for Life. The Great Outdoors. Music. Art. Miracles. Celebrating This Beautiful World. Together. Beyond the Bubble. Explored. BURSTHRU!

Join the journey. Connect with us below!

-1.CB.1.J.TJ